Part of the Human Condition collection that looks at the amount of data and information we receive and considers, ‘Are we missing out on great beauty by not looking for long enough or closely enough?’ We designed 3 flowering circuit boards to emphasis that idea. 

Using blue iris, tiny cream wax flowers and poppies in their hairy outer petals, we replaced some of the circuit board components. Once photographed, we played around and turned the photo into a negative then using colours inspired by the 1940’s (the era we suspect the circuit boards to have originated in) we created Ana. The pattern style is influenced by the sculptures and art of Paolozzi and is printed onto 100% silk crepe de chine.

The concept photograph shows a huge head of beauty amongst all the waves of people travelling along. Could she be the answer we’re looking for? Would we see her if she were the same size as everyone else? Are we missing out on some important information?

This fabric can be bought as one of our 90 x 90cm ladies silk square scarves from our shop

Behind The Scenes

Credits

Concept, Construction and Artistic Directors – Tim & Nia LuvShifting ; Photographer – Matt Sills : Models – Ana Espina and Kat Ali : Hair – Alain le Ray : MUA Marie Jacks : Seamstress – Ana Espina : Graphic Designer finisher for print – ldmDesigns : Graphic Designer of finished glitch image – Alice Isaac : Props – Matt the puppet maker : Assistants – Honey & Elsie-Fox : Venue – St Pauls Rd.

Like this? You might also like to buy the Ana scarf from our shop