Infinite Poetry looks at the idea of poetry being stored as data in plant DNA. Whilst it might sound other-worldly and farfetched, it’s a real and true possibility.

Rosa is inspired by the strikingly pink flowers of the Bougainvillaea plant that is native to much of Spain. Continuing the theme of literature, data and flora being intertwined, we concocted an infusion of the flower with poetry by the Spanish born, Frederick Lorca.

This design is available in a number of unqiue outfits –  a dress, in an eloborate star-shaped design, with its points folded back to reveal the hidden Rosa print and is also available in a beautifully ornate scarf.

Behind The Scenes

Credits –

Concept, Construction and Artistic Directors – Tim & Nia LuvShifting : Photographer – Matt Sills : Photographers assistant – Jack Daly : Model – Sophie Hinds : H&MUA Marie Jacks : Seamstress – Ana Espina : Graphic Designer finisher for print & Product shots – ldmDesigns : Graphic Designer collage maker – Alice Isaac : Venue – St Pauls Rd.

Like this? You might also like to see a bit more about the story and installation on the Infinite Poetry page.